Overview
Pure Plank, a revolutionary brand in the fitness industry, partnered with Scarlett Row to define their brand essence and identity. Following an extensive discovery process and evaluation of the market landscape, we rolled out an integrated brand development. This encompassed refining their visual identity, aligning all brand touchpoints with strategic objectives, and delivering dynamic video content and photography that vividly encapsulated their story. This holistic branding effort solidified Pure Plank's positioning in the market, strengthening their consumer appeal and contributing to successful business launch.