Overview
Cultura, an innovative coffeeware brand with a special focus on portable cold-brew solutions, partnered with Scarlett Row to forge a resonant brand identity. Beginning with strategic positioning, we worked to encapsulate Cultura's ethos, which is rooted in delivering exceptional coffee experiences for the modern enthusiast. We then defined a robust visual identity that reflects the brand's commitment to quality and functionality. Utilizing comprehensive design guidelines, we ensured consistency across all touchpoints, thus enhancing the Cultura brand story. Now, with a compelling design aesthetic and a distinctive visual identity, Cultura continues to redefine coffee culture for its discerning consumers.